Top 5 Beauty Retail Apps on Android in the Middle East: Q2 2025

In the second quarter of 2025, several beauty retail applications on the Android platform in the Middle East demonstrated notable performance metrics. According to data from Sensor Tower, here's a look at the trends for the top five apps.

Nice One | نايس ون saw a consistent increase in weekly downloads, starting at 5.8K and peaking at around 9.9K in late May. The app's weekly active users fluctuated, beginning at approximately 168K, dipping slightly mid-quarter, and closing the quarter at around 168K again.

Bath&BodyWorks experienced varied weekly downloads, beginning with 4K and reaching a high of 5.5K in mid-May. The active user base started at 23.9K, spiking to over 27K in mid-April, before settling at 20.7K by the end of June.

عساف | ASSAF showed fluctuating downloads throughout the quarter, starting with 2.8K, peaking at 4.5K in early April, and ending at 2.6K.

Sephora UAE: Beauty, Makeup had a steady increase in downloads, beginning at 2.3K and peaking at 4.6K in mid-May. Weekly active users showed a positive trend, starting at 29.4K and increasing to 32.1K before a slight dip to 29.5K at the quarter's close.

Wonder Beauties maintained a modest download rate, ranging from 136 to 227 weekly downloads throughout the quarter.

For a more detailed analysis and further insights, visit Sensor Tower.